Link Building Boosts Your Online Popularity Most major search engines consider link analysis an important criterion while ranking websites in their search algorithms. Hence building links and improving existing links is critical in ensuring top search engine ranking for your website. SEO Valley's affordable and comprehensive link exchange & link popularity campaigns are targeted to boost your website's popularity. However the quality of links on your website is important. It will determine your popularity and the flow of target customers and will also serve as guide for online visitors to rate your trustworthiness.